Yves Rocher has opened their first store in Sweden based on a new retail concept. The new concept has already been successfully launched in other European countries and this is the first out of many planned store opening in the Swedish retail market. While you read about retailers closing down stores to push online sales, Yves Rocher with a long history of selling through mail order and online sales, has decided to come closer to their customers by increasing their physical presence in important market. We are happy to be part of their expansion in Sweden. Read more (in Swedish).