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ABOUT US

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Thegoodpeople AB is Swedish Retail Consultancy Company founded in 2012. It is located in the south of Sweden with the principle office in Malmö.

The people behind the company are two ex colleagues Baldvin Georgsson and Geir Herfindal who decided it was time to do business together and start sharing their own retail experience with others. With more than 25 years experience (each) from retailing the ambition was kept high and Thegoodpeople should be able to find solutions to all necessary challenges within the world of retailing.

The services include retail commercial build-ups, concept development and retail technologies. They are carried out by experienced people who have worked with your challenges before in various projects and different situations. They are people who we trust as good professionals and we know they add value to the customers. They are retailers we like working with. Hence most likely others will like working with them too.

Our business is international and we can help retailers throughout the world. Until today we have worked in 30 different countries. We have well established routines, insurances and policies to ensure that we comply with all relevant laws and standards that apply for each country.

BALDVIN GEORGSSON
Owner and Chairman
GEIR HERFINDAL
Owner and CEO

WHY CHOOSE US

We are Fast & Efficient

We take your headache away. As a retailer you need to take care of running business and minimise the impact of a rebuilding.
We can often be multiple times faster than your in-house solution. We get the job done on time – but never compromise on one thing. Quality.

We Have the Experience from the Retail Industry

We know your challenges and we have done this before. Our aim is to share our experience with you to make your life easier. We aim to support you with systems and methods that will improve your ways of working, also when we are not there.

We Are The Good People

We know we must live up to our name. We constantly challenge ourselves with time, quality and retail knowledge. By having your customer in mind in everything we do, we know you will be our happy customer.

OUR TEAM

GEIR HERFINDAL
CEO

Phone: +46 706 46 86 02

geir.herfindal@thegoodpeople.se

DAVID ENGLER LUDVIKSSON
Business Development Manager

Phone: +46 708 35 71 35

david@thegoodpeople.se

ANDREAS JARDBRING
Project Manager

Phone: +46 708 98 15 00

andreas.jardbring@thegoodpeople.se

CARLOS PADRON
Project Manager

Phone: +46 729 64 90 92

carlos.padron@thegoodpeople.se

THEGOODPEOPLE PARTNERS
PIA LINDBERG
Retail Consultat

EXPERTISE
Store design
Store layout
Store planning
Interior design

LUDVIK GEORGSSON
Retail Consultant

EXPERTISE
Leadership & management
Market & competition analysis
Purchase & distribution strategy
Business & marketing plan

LOUISE ACKERSTEDT
Media Production Manager

EXPERTISE

Social media
Project management
Digital & print production

ERIC ADLER
Retail Consultant

EXPERTISE
Leadership & management
Store concept implementation & follow-up
Retail expansion & Franchising
Bringing theory to operation

STEFAN KARLSSON
Sustainability Consultant

EXPERTISE
Sustainable business & Technologies
Leadership & Management
Project implementation & Follow up
Asia network

STAFFAN JEPPSSON
Leadership Consultant

Want to inspire your managers in IKEA culture? Want to refresh IKEA values in your organisation? Leadership based on IKEA values? Staffan’s six years together with Ingvar Kamprad gave him a unique insight in IKEA culture and values which he generously shares.

OUR SUPPLIERS
SUPPLIERS WORLDWIDE
A network of more than 30 suppliers

Retail is a global business which means our market is the world and Thegoodpeople have delivered projects in almost 40 different countries. We have created a network of world class suppliers from all around the world, so we can deliver everywhere in the world.

The global market is complex, every country and region has different laws and regulations. We can meet these challenges because of our know how, experience and local suppliers.

If your project is in a country we don’t have a supplier, no problem, we will find the best one and deliver.