Baldvin Georgsson worked as manager and specialist at Swedish retailer IKEA between 1987 and 2010 – mainly within commercial activities like sales, range, new store establishment and development of concept retailing. He has worked in more than 20 countries and 5 continents – from Australia to Americas.
Baldvin was the CEO of toy specialist retailer Lekia between 2019 and 2023. During this period Lekia opened 70 new stores and doubled the turnover.
His main specialties are strategic retail establishment, global retailing and global competitor monitoring.