Today – 6th of July – Yves Rocher opens their 10th store Sweden – in Kista Galleria, Stockholm, Sweden. It is the same new fresh concept that was opened in Täby Centrum last month. Both stores have been launched in Stockholm based on a new expansion plan for the Scandinavian market.

The new concept has already been successfully launched in other European countries and this is the second out of many planned store opening in the Swedish retail market. While you read about retailers closing down stores to push online sales, Yves Rocher with a long history of selling through mail order and online sales, has decided to come closer to their customers by increasing their physical presence in important market. We are happy to be part of their expansion in Sweden. Read more (in Swedish).