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{"id":1192,"date":"2011-12-19T19:04:21","date_gmt":"2011-12-19T18:04:21","guid":{"rendered":"http:\/\/thegoodpeople.se\/blog\/?p=1192"},"modified":"2011-12-19T19:04:21","modified_gmt":"2011-12-19T18:04:21","slug":"ska-man-ta-betalt-for-radgivning","status":"publish","type":"post","link":"https:\/\/thegoodpeople.se\/retail\/ska-man-ta-betalt-for-radgivning\/","title":{"rendered":"Ska man ta betalt f\u00f6r r\u00e5dgivning?"},"content":{"rendered":"

Danska expediter \u00e4r rej\u00e4lt uppretade p\u00e5 kunder som f\u00e5r r\u00e5d i butiker och sedan g\u00e5r hem f\u00f6r att handla p\u00e5 n\u00e4tet.<\/h2>\n

<\/a><\/p>\n

I dagens Sydsvenskan \u00e5terfinns f\u00f6ljande artikel<\/a> som handlar om danska butiker som vill ta betalt f\u00f6r r\u00e5dgivning.<\/p>\n

Ja, vad ska man s\u00e4ga? Nu vet man inte om det \u00e4r h\u00e4r \u00e4r representativt f\u00f6r hela den danska fotohandlarf\u00f6reningen, eller om det endast handlar om att n\u00e5gra gn\u00e4ller lite mer \u00e4n andra.<\/p>\n

F\u00f6rmodligen gn\u00e4llde de redan innan det fanns internet. Priskonkurrens har alltid funnits. N\u00e5gra s\u00e4ljer p\u00e5 kunskap, andra p\u00e5 pris medan vissa faktiskt lyckas kombinera flera viktiga faktorer som g\u00f6r att de \u00e4r mer framg\u00e5ngsrika \u00e4n andra.<\/p>\n

N\u00e4r IKEA \u00f6ppnade varuhuset i Kungens Kurva 1965 s\u00e5 var framg\u00e5ngen enorm. Men de m\u00e5nga bes\u00f6karna orsakade ocks\u00e5 oerh\u00f6rt slitage p\u00e5 m\u00f6belutst\u00e4llningen och underh\u00e5llet var dyrt. Att k\u00f6pa m\u00f6bler tar tid och alla handlade inte vid varje bes\u00f6k. IKEA \u00f6verv\u00e4gde d\u00e4rf\u00f6r att ta betalt av bes\u00f6karna, att de skulle l\u00f6sa entr\u00e9biljetter som de skulle f\u00e5 tillbaks om de handlade. En ganska s\u00e5 bef\u00e4ngd tanke i paritet med det danska f\u00f6rslaget enligt mig.<\/p>\n

Ist\u00e4llet f\u00f6r att genomf\u00f6ra den galna id\u00e9n s\u00e5 inf\u00f6rde IKEA Saluhallen, dvs den del av verksamheten d\u00e4r man s\u00e4ljer glas, porslin, textil etc – produkter som b\u00e4ttre l\u00e4mpar sig f\u00f6r impulsk\u00f6p och som \u00e4r enklare f\u00f6r bes\u00f6kare att k\u00f6pa utan l\u00e4ngre bet\u00e4nketid. Problemet blev en m\u00f6jlighet och dessutom en kommersiell framg\u00e5ng.<\/p>\n

Vad tycker ni om den danska frustrationen? \u00c4r betalning r\u00e4tt v\u00e4g att g\u00e5? Vore intressant att h\u00f6ra era synpunkter.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Danska expediter \u00e4r rej\u00e4lt uppretade p\u00e5 kunder som f\u00e5r r\u00e5d i butiker och sedan g\u00e5r hem f\u00f6r att handla p\u00e5 n\u00e4tet. I dagens Sydsvenskan \u00e5terfinns f\u00f6ljande artikel som handlar om danska butiker som vill ta betalt f\u00f6r r\u00e5dgivning. Ja, vad ska man s\u00e4ga? Nu vet man inte om det \u00e4r h\u00e4r \u00e4r representativt f\u00f6r hela… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,41],"tags":[46,3730,58,68,75,92,94,131,132,3737,169,176,187,193,194,3728],"class_list":["post-1192","post","type-post","status-publish","format-standard","hentry","category-retail-development","category-svenska-detaljhandeln","tag-baldvin-georgsson","tag-butik","tag-butiker","tag-customer-service","tag-detaljhandeln","tag-etablering","tag-fackhandel","tag-kundservice","tag-kundtjanst","tag-retail","tag-retailing","tag-shopping","tag-store","tag-the-good-people","tag-thegoodpeople","tag-thegoodpeople-se"],"_links":{"self":[{"href":"https:\/\/thegoodpeople.se\/retail\/wp-json\/wp\/v2\/posts\/1192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegoodpeople.se\/retail\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thegoodpeople.se\/retail\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thegoodpeople.se\/retail\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thegoodpeople.se\/retail\/wp-json\/wp\/v2\/comments?post=1192"}],"version-history":[{"count":0,"href":"https:\/\/thegoodpeople.se\/retail\/wp-json\/wp\/v2\/posts\/1192\/revisions"}],"wp:attachment":[{"href":"https:\/\/thegoodpeople.se\/retail\/wp-json\/wp\/v2\/media?parent=1192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thegoodpeople.se\/retail\/wp-json\/wp\/v2\/categories?post=1192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thegoodpeople.se\/retail\/wp-json\/wp\/v2\/tags?post=1192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}